But what is “Brandcrafting” after all? It is the method we use at C+M Branding in order to develop our work (brand creation) in the best way possible. Above all, it is the ideal way that we found to create our work. Brandcrafting is all about knowing that the difference is in the details. And that is where we focus, work after work. Because it is this attention to detail that allows us to do better and better work, each passing day.
Brandcrafting is to create from the scratch. To create with art. With ingenuity. It is to create a huge difference in the final work. Brandcrating is to question everything. Each pixel, each comma. Each detail.
Understanding what we have in front of us is the first step of the process. Not always the most obvious path is the most correct. It is not enough to face up the problem. It takes more than that. We need a 360-degree approach. Understand all the “whys”. It is necessary to question and analyze. Above all, it is necessary to question ourselves.
After we know what we have in our hands, it is necessary to decide the best steps to take and the most accurate directions to follow. It is necessary to have a clear understanding of what we want. It is necessary an outlined mission that leads the brand to where we want it to be. Which are the most adequate tools? How can we use and enhance them to the maximum? Our work’s success is, therefore, soon defined. It starts with our strategy. That’s our plan.
This is where the brand begins to take shape, taking its first steps and pronouncing its first words. Where it will grow, inside and out. Where our crafters really make a difference. This is where the work comes to birth.
If it seems that the work is done, then it is not. After the brand takes shape, we have to polish its rough edges. Polish it up. Remove what is extra and add what is missing. Until it stops seeming done.
It takes work to deliver a work. It takes a special care. You have to think of its “wrap”. And that is as much or even more important than the work itself. Because when we deliver our work, we are delivering a part of our agency. Of our image. We are delivering ourselves.
Brandcrafting’s last step is related to the outcome of the developed work. That is to say with the results the client expects to reach. And is there a better result than adding value to a brand? That is what happens with the brands that C+M Branding develops. Because, like any piece of artwork crafted by hand, it tends – when it is well built – to improve its market value over time. And the more relevant it is, the more it will value. The better the results will be.